Michael Burry

The Rebel

Known for his bet against the U.S. housing market during the 2008 financial crisis, Michael Burry embodies the Rebel archetype with his contrarian investment strategies and willingness to challenge conventional wisdom.

ABOUT THE Investor Archetypes

The Investor Rebel is driven by an intense yearning for liberation from oppression. They possess a fearless spirit, embracing risk-taking and progressive thinking, particularly when confronting authority figures or oppressive systems. Often aligning with the traits of Enneagram 7, the Investor Rebel embodies a free-spirited nature that inspires others to embrace boldness and pursue their dreams.


The Investor Outlaw displays a deep-seated desire for revolution to bring about positive change in the world, even if it involves elements of anarchy. These rebellious brands reject conformity and hold a strong aversion to being regulated. They are catalysts for change, utilizing their anger as fuel and motivation to challenge established norms. Though they may appear disruptive, these brands are driven by the intention to make the world a better place and are known for their innovative and transformative contributions.


These investor-centric brands boldly challenge the norm, rejecting the accepted and status quo in pursuit of something greater. Disruption becomes their strategic tool for change. They deviate from the mainstream, offering unique experiences that defy conventions. Vans, for instance, fearlessly infiltrates the confines of your Los Angeles home, transforming your pool into a vibrant skate park. Dr. Martens stands as a supportive ally, empowering your rebellious self-expression. Meanwhile, Harley-Davidson ignites a sense of empowerment, allowing you to embody the spirit of a true badass. These brands exude a distinct charisma, inspiring investors to embrace non-conformity and find value in the extraordinary.

THE Investor VOICE

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creators and influencers

The Creator above all else wants to innovate, create, and wow with unique solutions to problems. They resist conformity and don’t follow the masses. Gifted imaginative investor that are likely to be Enneagram type 4s and very emotive.
Investor can sometimes come off the rails due to their desire to be perfect, or have negative emotions or excess rumination. However, they shine with their self-expression through words, images, and objects they create.

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