Mark Cuban

The Jester

As a billionaire entrepreneur, “Shark Tank” investor, and owner of the Dallas Mavericks, Mark Cuban embodies the Jester archetype with his casual, lighthearted, and humorous approach to investing and business.

ABOUT THE Investor Archetypes

The Investor Jester archetype brings a delightful and whimsical touch to the investment landscape. They have an inherent aversion to boredom, irrelevance, and the feeling of being left out. Aligning with both the Enneagram 7 and the Jester archetype, their primary goal is to infuse lightheartedness and fun into their endeavors. They approach investment opportunities with a sense of playfulness, ensuring that they do not take themselves too seriously and remain resilient even in challenging situations.


Jesters thrive in the present moment, often embodying the roles of tricksters or pranksters. Giving them the freedom to unleash their creative energy and embrace spontaneity is key, as they seek to spread joy and laughter. By incorporating an element of fun into their investment strategies, the Investor Jester strives to create an environment that fosters both financial success and a sense of enjoyment for all involved.


The Investor Jester-inspired brands harness the power of irreverence and originality to bring joy and amusement wherever they venture. They leverage humor and playfulness as their tools of choice, creating experiences that evoke laughter and lightheartedness. These brands excel in infusing moments with pure joy, just like Geico with its iconic gecko mascot, Dollar Shave Club with their groundbreaking and memorable ads, or Budweiser with their beloved frogs and lizards. By embracing the spirit of the Jester archetype, these brands leave an indelible mark on investors and consumers, offering a delightful respite from the mundane and sparking moments of sheer delight.

THE Investor VOICE

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creators and influencers

The Creator above all else wants to innovate, create, and wow with unique solutions to problems. They resist conformity and don’t follow the masses. Gifted imaginative investor that are likely to be Enneagram type 4s and very emotive.
Investor can sometimes come off the rails due to their desire to be perfect, or have negative emotions or excess rumination. However, they shine with their self-expression through words, images, and objects they create.

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