Brandon Turner

The Everyman

Former host of the BiggerPockets Podcast and real estate investor, embodies the Everyman archetype with his relatable approach, emphasis on community, and investment in opportunities that align with his personal values.

ABOUT THE Investor Archetypes

The Investor Everyman possesses ambition and enthusiasm, but they do not necessarily strive to be the top leader or reach the highest position on the ladder. Instead, they place great importance on personal values and being valued by others. Aligned with the Enneagram 9, they have a natural inclination to go with the flow and avoid stirring up conflicts—they seek harmony and a sense of belonging.


Connection holds significant significance in the psyche of the Everyman archetype. Driven by a deep-seated fear of loneliness, they find solace in expressing themselves through assimilation. By aligning with the norms and expectations of their surroundings, they seek to establish connections and create a sense of unity. Investors embodying the Everyman archetype understand the power of fostering genuine connections and value-based relationships, acknowledging the importance of collective experiences and shared goals in their investment strategies.


The Investor Everyman finds comfort and authenticity in establishing common ground and embracing shared virtues. They avoid putting themselves above others and harbor a deep fear of standing out or feeling unwelcome. Their investment approach is rooted in a desire to create an inclusive and harmonious environment where everyone can feel at ease.

By cultivating connections based on mutual understanding and common values, the Everyman investor creates a sense of belonging and fosters an atmosphere of acceptance. They prioritize the well-being and satisfaction of all stakeholders, aiming to build relationships that empower and uplift others. The Everyman archetype emphasizes the importance of humility, empathy, and creating an environment where every investor feels valued and included.

THE Investor VOICE

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creators and influencers

The Creator above all else wants to innovate, create, and wow with unique solutions to problems. They resist conformity and don’t follow the masses. Gifted imaginative investor that are likely to be Enneagram type 4s and very emotive.
Investor can sometimes come off the rails due to their desire to be perfect, or have negative emotions or excess rumination. However, they shine with their self-expression through words, images, and objects they create.

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