Sam Zell

The Creator

The billionaire founder of Equity Group Investments, exemplifies the Creator archetype by focusing on opportunistic, value-oriented investments, taking risks, and identifying untapped potential in unconventional opportunities.

ABOUT THE Investor Archetypes

The Investor Creator thrives on innovation, originality, and the ability to provide extraordinary solutions to problems. They defy conformity and are not swayed by popular opinion. These visionary brands are often associated with the Enneagram type 4, characterized by their emotive nature and profound sense of individuality.


While the Creator’s pursuit of perfection and intense emotions can sometimes lead them astray or result in excessive rumination, their true brilliance lies in their ability to express themselves through words, images, and the unique objects they create. The Investor Creator’s commitment to self-expression fuels their capacity to captivate and inspire through their innovative ideas and creations.


These brands are at their best when they embrace their inherent creativity, bringing forth groundbreaking concepts and pushing the boundaries of what is possible. Investors drawn to the Creator archetype recognize the transformative power of imagination and seek opportunities that showcase ingenuity and bring forth exceptional results.


Investor-driven brands embody the spirit of imagination, sparking a sense of wonder and promoting originality. They establish connections by presenting novel and imaginative approaches to problem-solving. Brands like Lego revolutionize the concept of play, providing innovative solutions to engage the imagination. Crayola offers a creative outlet through their drawing tools, encouraging self-expression and artistic exploration. Apple, known for its cutting-edge technology, continuously pushes the boundaries of innovation, inspiring individuals to think differently.


These visionary brands understand the power of imagination in driving progress and captivating the minds of consumers. By offering unique and imaginative solutions, they create a lasting impact and foster a sense of curiosity and excitement. Investors are drawn to these brands, recognizing their ability to revolutionize industries and reshape the way we think and interact with the world.

THE Investor VOICE

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creators and influencers

The Creator above all else wants to innovate, create, and wow with unique solutions to problems. They resist conformity and don’t follow the masses. Gifted imaginative investor that are likely to be Enneagram type 4s and very emotive.
Investor can sometimes come off the rails due to their desire to be perfect, or have negative emotions or excess rumination. However, they shine with their self-expression through words, images, and objects they create.

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